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Streaming Numbers That Prove the Hype: Amapiano's Meteoric Rise

Amapiano has transitioned from a regional South African sound to a global musical powerhouse, with its streaming numbers serving as a testament to its widespread appeal and influence.


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Explosive Growth in Global Streams

Since its emergence, Amapiano has experienced remarkable growth in streaming platforms. In 2020, the genre achieved its first 100 million streams on Spotify. By mid-2024, this figure soared to approximately 855 million streams, marking a significant increase in just a few years (GRAMMY).


In 2024, Amapiano's streaming numbers continued to rise, with over 5 billion streams reported globally, up from 3.1 billion in 2023 (Anang Tawiah). This surge reflects the genre's expanding reach and the growing number of listeners worldwide.


International Appeal and Demographics

Amapiano's appeal has transcended its South African origins, captivating audiences across the globe. In 2023, 55% of the genre's 1.4 billion streams came from markets outside Africa, with significant listenership in countries like Nigeria, the United States, the United Kingdom, and Germany (The Creative Brief)


The genre resonates particularly with younger audiences. According to Spotify data, 40% of Amapiano streams in 2023 came from listeners aged 18 to 24, and an additional 22% were from those aged 25 to 29 (Spotify).


Dominant Tracks and Artists

Several Amapiano tracks have achieved remarkable streaming milestones. "Water" by Tyla stands out as the most-streamed Amapiano song, with over 1.2 billion streams on Spotify (ChartMasters).


Artists like Tyla, Kelvin Momo, and Kamo Mphela have also garnered significant streaming numbers, contributing to the genre's global presence. Tyla, for instance, has accumulated over 1.8 billion streams globally (Facebook).


Amapiano's Streaming Growth by the Numbers


· 2020: First 100 million streams on Spotify.

· Mid-2024: Approximately 855 million streams on Spotify.

· 2024: Over 5 billion global streams across platforms.

· 2023: 55% of streams from international markets.

· 2023: 40% of streams from listeners aged 18–24; 22% from 25–29.


Looking Ahead

The trajectory of Amapiano's streaming numbers indicates a promising future for the genre. With its expanding global audience and increasing presence on streaming platforms, Amapiano is poised to continue its rise in the international music scene.


For a curated selection of the latest Amapiano hits, explore the following playlist:

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