Fashion & Makeup Trends from Music Videos

In 2025, music videos have evolved into dynamic showcases of fashion and beauty, with artists and brands collaborating to set new trends. From nostalgic revivals to bold innovations, here's a look at the standout styles and the brands making waves.

Makeup Trends

1. Editorial Blush and Dewy Skin

Addison Rae's "Times Like These" music video features a striking editorial look with purple blush and radiant skin, achieved using Armani Beauty products. This trend emphasizes bold blush tones and luminous complexions, moving away from traditional pinks to more daring hues. (Wikipedia)

2. Nostalgic Glam

Doja Cat's "Gorgeous" video channels 1980s beauty commercials, showcasing supersized hair, bold accessories, and vibrant red lips. The look is completed with dramatic eye makeup and a flawless complexion, reminiscent of vintage glamour. (Wikipedia)

3. Minimalist Chic

Tyla's polished bob and nude lip at the 2025 MTV VMAs highlight the trend towards minimalist makeup. This style focuses on clean lines and natural tones, allowing the artist's features to shine without heavy makeup. (Harper's BAZAAR)

Fashon Trends

1. Regencycore Revival

PinkPantheress's "Tonight" video draws inspiration from the Regency era, featuring corsets, powdered wigs, and pearls. This trend merges historical fashion with modern elements, creating a whimsical and romantic aesthetic. (Wikipedia)

2. Y2K Glam

Lisa's "New Woman" video embraces early 2000s fashion with metallics, fur, and bold accessories. The look is completed with wet-look hair and striking makeup, offering a contemporary take on Y2K style. (Wikipedia)

3. Boho Festival Fashion

At the 2025 Austin City Limits Festival, attendees showcased boho chic styles with flowy skirts, cowboy boots, and large leather belts. This trend emphasizes individuality and creativity, with fans embracing themed outfits and custom designs. (Statesman)

Brand Collaborations

1. Prada Beauty

Prada Beauty has partnered with Sabrina Carpenter, featuring its products in her music videos. The brand's inclusion in these visuals highlights its commitment to blending fashion and beauty in innovative ways. (Glossy)

2. Supergoop

Supergoop's Glowscreen, Play Antioxidant Body Mist, and Glow Oil made appearances in Sabrina Carpenter's "Espresso" music video. These products contributed to the video's radiant aesthetic, aligning with the trend of luminous skin. (Glossy)

3. Pandora

Tyla's collaboration with Pandora resulted in a limited-edition charm honoring her fanbase, the "Tygers." The charm, featuring her signature and a tiger symbol, reflects her commitment to self-expression and fan connection. (ELLE)

In conclusion, 2025's music videos are not just platforms for music but also for setting fashion and beauty trends. Through strategic brand collaborations and innovative styling, artists continue to influence the cultural zeitgeist, blending music, fashion, and beauty seamlessly.