Player Fashion statements

In 2025, tennis fashion has evolved beyond mere functionality, embracing bold designs and personalized aesthetics. Players are increasingly using their on-court attire to express individuality, with brands like Nike, New Balance, and Adidas collaborating with designers to create standout pieces. This shift reflects a broader trend where athletes are not just endorsing products but actively shaping fashion narratives within the sport.

At the 2025 US Open, players showcased a range of innovative outfits that blurred the lines between athletic wear and high fashion. Jessica Pegula, for instance, donned a Y-3 tennis dress featuring an abstract amber motif from Yohji Yamamoto’s fall 2025 collection, merging avant-garde design with athletic performance. (Vogue) Similarly, Naomi Osaka's ensemble paid homage to her Japanese heritage, combining traditional elements with modern cuts, reflecting a fusion of cultural pride and contemporary style. (Elle Canada)

The trend of personalized fashion continued with players like Venus Williams, who collaborated with fashion house Khaite to create a custom outfit that combined classic tennis aesthetics with modern design elements. (Marie Claire) This move signifies a departure from standardized uniforms, allowing athletes to showcase their personal style and cultural influences on the court.

Off the court, tennis stars are also making fashion statements.

Venus Williams and Grigor Dimitrov were spotted at the Lacoste Spring-Summer 2026 runway show during Paris Fashion Week, indicating a strong presence of tennis professionals in the broader fashion industry. (ATP Tour) Their participation underscores the growing intersection between sports and fashion, with athletes becoming influential figures in both arenas.

In summary, the 2025 tennis season has seen a significant shift in player fashion, with athletes embracing personalized designs that reflect their individuality and cultural backgrounds. This evolution not only enhances the visual appeal of the sport but also empowers players to express themselves beyond their athletic prowess.