Off-Field Business Moves: How NFL Players Are Building Empires Beyond the Gridiron

In 2025, NFL players are not just dominating on the field—they're making significant strides in the business world. From strategic investments to entrepreneurial ventures, these athletes are leveraging their platforms to build lasting legacies off the field.

Russell Wilson: Diversified Investments and Fashion Ventures

Quarterback Russell Wilson, with an estimated net worth of $165 million, exemplifies the modern athlete's business acumen. Beyond his on-field earnings, Wilson has made strategic investments in various sectors:

Fashion: Wilson is a co-owner of The House of LR&C, a fashion brand emphasizing sustainability and social justice. This venture aligns with his personal values and extends his influence in the fashion industry.

Real Estate: He has invested in properties across Colorado and Washington, capitalizing on the booming real estate markets in these regions.

Sports Expansion: Wilson is involved in the Portland Diamond Project, an initiative aimed at bringing Major League Baseball to Portland, showcasing his interest in expanding sports franchises.

These ventures highlight Wilson's ability to diversify his portfolio and create multiple income streams beyond football.

Saquon Barkley: Investing in Startups and Equity

Running back Saquon Barkley is redefining the role of athletes as investors. Instead of traditional endorsement deals, Barkley is focusing on equity stakes in startups, particularly those led by underrepresented founders. This approach allows him to have a more significant impact and potential returns on his investments.

One notable investment is in a 12-year-old entrepreneur's business, where Barkley and other NFL players have invested $810,000. This move underscores his commitment to fostering innovation and supporting young talent.

Travis Kelce: From Endorsements to Entrepreneurial Success

Tight end Travis Kelce has built a robust off-field presence through various business endeavors:

Endorsements: Kelce has secured deals with major brands like Nike, Bud Light, Pfizer, and State Farm. These partnerships not only boost his income but also enhance his public image.

Product Lines: In 2022, he launched "Kelce's Krunch," a limited-edition cereal in collaboration with Hy-Vee, with proceeds benefiting his charity foundation.

Health Brand: Kelce founded Hilo Nutrition, a company offering gummy supplements aimed at performance nutrition, tapping into the growing wellness market.

These initiatives demonstrate Kelce's entrepreneurial spirit and his ability to capitalize on his personal brand.

David Mulugheta: Revolutionizing Sports Representation

Agent David Mulugheta has made history by becoming the first agent to negotiate over $1 billion in NFL contracts within a single year. Representing high-profile clients like Micah Parsons, Jalen Ramsey, and Deshaun Watson, Mulugheta's approach emphasizes deep personal connections and trust.

His success has not only reshaped contract negotiations but also highlighted the importance of strong representation in athletes' careers. Mulugheta's influence extends beyond the negotiating table, positioning him as a key figure in the sports industry.

Stanford's $50 Million Donation: A Game-Changer for College Football

Former Stanford football player Brad Freeman made a historic $50 million donation to the university's football program, marking the largest gift in its history. Freeman's contribution aims to revitalize the struggling program and support scholarships and Name, Image, and Likeness (NIL) opportunities.

This donation is a significant move in the evolving landscape of college athletics, where financial support plays a crucial role in a program's success. Freeman's investment underscores the growing intersection of business and sports at the collegiate level.

The Business of the NFL: Record Revenues and Expanding Markets

The NFL continues to experience financial growth, with revenues exceeding $13.8 billion for the 2024 season. This success is attributed to lucrative media rights deals, sponsorships, and an expanding global fan base.

Teams are capitalizing on these opportunities by exploring new markets and enhancing fan engagement through digital platforms. The league's business strategies are setting a precedent for other sports organizations worldwide.

Looking Ahead: The Future of Athlete Entrepreneurship

As the lines between sports and business continue to blur, NFL players are increasingly taking control of their financial futures. Their ventures into various industries not only provide additional income streams but also allow them to influence sectors beyond football.

The trend of athlete entrepreneurship is expected to grow, with more players seeking opportunities to invest, innovate, and lead in business. This shift reflects a broader cultural change where athletes are recognized not just for their athletic prowess but also for their business acumen.