All About African Surf with Mami Wata: Celebrating Surf Culture and Sustainability

Mami Wata is an African surf lifestyle brand founded in 2017 by South Africans Andy Davis, Nick Dutton, and Peet Pienaar. The brand was established to celebrate and promote African surf culture, offering premium apparel, accessories, and surfboards designed and manufactured in Africa.

Mission and Values

Mami Wata's mission is to be a creative force for good in Africa. They achieve this by:

Manufacturing in Africa: Producing their products locally to create jobs and build skills within the continent. citeturn0search1

Using Local Materials: Incorporating African cotton and other sustainable materials to support local farmers and communities. citeturn0search1

Supporting African Youth Surf Therapy Organizations: Collaborating with organizations like Waves for Change and Surfers Not Street Children to improve lives through the power of surfing.

Product Range

Mami Wata offers a diverse range of products, including:

Apparel: T-shirts, sweatshirts, and surf trunks designed with African-inspired patterns and colors. citeturn0search9

Accessories: Hats, bags, and other items that complement the surf lifestyle.

Surfboards: Crafted to meet the needs of surfers while reflecting African aesthetics.

Global Presence

Since its inception, Mami Wata has expanded its reach internationally, collaborating with brands like Moncler and being stocked by retailers such as Mr Porter and Huckberry. citeturn0search5 The brand has also launched its first women's collection, further diversifying its offerings.

Cultural Impact

Mami Wata aims to redefine the global surf market by providing a platform for African surf culture, challenging traditional perceptions of surfing, and promoting diversity within the sport.

For more information, visit their official website.