The marketing and advertising material for Renbacci ranges from images, to digital documents such as ebooks and calendars to audio and video content. To counteract the issue of potentially overplaying Renbacci's offerings - the team and myself resorted to portraying Renbacci's total offerings in a metaphorical sense through a video that attempts to encapsulate all that the company offers in a clear and concise manner. To finish the project, I made use of Renbacci's images of models, coupled with video and image content retrieved from royalty-free websites such as Unsplash and Pexels. The project was completed through the use of the following programs: Adobe Illustrator, Adobe Photoshop and lastly, Adobe Premiere Pro where I arranged the video and image material to match the audio. The video has been specifically designed to accommodate and be compatible to all major paid-advertising platforms such as Google AdWords, Facebook paid advertising as well as for promoting the Renbacci brand on video-sharing platforms such as YouTube and Vimeo. Snippets of the actual video content can be viewed below in video format.te has gone through numerous renditions before the current version was finalized. Working closely with the sales department; I conceptualized and built several versions of the Floraison website to pin-point the most effective of them all. To determine this, numerous Key Performance Indicators such as the amount of traffic landing on the homepage, the number of inquiries per day, the number of sales related to the inquiries and ranking on the Google SERP were considered. I built the website on the Wix CMS, using images I designed and exported through Corel Draw, Adobe Illustrator and Adobe Photoshop.