The Floraison website has gone through numerous renditions before the current version was finalized. Working closely with the sales department; I conceptualized and built several versions of the Floraison website to pin-point the most effective of them all. To determine this, numerous Key Performance Indicators such as the amount of traffic landing on the homepage, the number of inquiries per day, the number of sales related to the inquiries and ranking on the Google SERP were considered. I built the website on the Wix CMS, using images I designed and exported through Corel Draw, Adobe Illustrator and Adobe Photoshop.