Floraison Cosmetic Packaging uses a hybrid business-to-business and business-to-customer model to operate. In order to accurately address both of these audiences with the same promotional content; the team at Floraison and I worked tirelessly to formulate an appropriate tone suitable for both audiences. To ensure consistency; I prepared numerous taglines that would be present throughout the promotional content. Additional visual cues that were implemented to induce brand recognition and awareness was the repetitive use of the website address accompanied by the burgundy color found on the Floraison logo as well as the rounded rectangular-shaped elements which can be seen throughout the posts and on the Floraison website. An average of 3 to 5 images are posted daily onto Floraison's social accounts for maximum exposure and increased engagement. I have used some of the content below for your viewing.