Renbacci is a marketing and design platform whereon users can purchase ready-made, print-ready visual marketing and advertising content bundled together as kits. This content includes digital items such as business cards, letterheads, envelopes, catalogues, courses and social media marketing bundles. Once purchased from Renbacci, users are able to modify and export the contents of these kits on platforms such as Adobe Illustrator, Corel Draw and Canva.
As the senior graphic designer spearheading the project and bringing the brand to life; I was tasked with conceptualizing a brand image that would accurately communicate what Renbacci is and what it stands for. The problem the team and I had to address was the following: there are already numerous platforms that are targeted at creative professionals who want to access and utilize ready-made design material to speed up their creative processes. These platforms include Adobe Stock and Freepik. To differentiate Renbacci from these competitors; I lead a radical positioning proposal where Renbacci would be presented in a completely different light from its nearest competitors. The platform is to target seasoned creative professionals as opposed to beginner and intermediate-skilled creatives. This focus is apparent in the color scheme, imagery as well as the tone in which Renbacci's promotional material is written and presented.
The Renbacci brand can be recognized by three primary visual cues: the three colors i.e. white, grey and brown. Additional visual cues include the five stripes which are a symbolic representation of the company's top-rated products and service delivery and lastly, the accompanying images of multi-racial Renbacci models wearing t-shirts that bear the Renbacci logo. The primary objective of the last visual cue is to promote diversity and to induce a strong sense of inclusivity associated with the Renbacci brand.
Below is a visual curation presenting the overall appearance and overtone of Renbacci's corporate brand identity. Portions of the conceptualization as well as the design process are shown below, including the final work.
