Leluna is the brainchild of a local aspiring entrepreneur who's looking to redefine skincare in South Africa. The idea for the brand and products is driven by the Leluna team's belief and promise that eating well could be better for skin health than applying lotions and creams. Conceptualization for the brand image included ensuring that Leluna's cautionary message is precisely communicated: organic edible products are the better alternative to using skincare products that contain free radicals that may pose serious damage to cells and overall wellbeing.

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The organic aspect of Leluna's products is vitally prioritized as is apparent by the exaggerated use of leaf-like illustrations and the green color on the packaging. The logo design also incorporates the leaf icon to emphasize the importance of this ideal - which, Leluna's team are convinced the target audience will identify with.

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Leluna's distinct brand image is coherent throughout their product packaging as well as their marketing material which includes an editable catalogue document I designed for the company on request.