With a focus on contemporary design principles and a keen understanding of Serv's unique brand identity, I undertook the task of crafting their logo to embody the essence of modernity, reliability, and sophistication. The word "Serv" was meticulously rendered in a bold and modern font, reflecting the brand's commitment to professionalism and innovation. Complementing the logotype is a distinctive round eclipse dot, serving as the icon, which adds a touch of visual interest and memorability to the design. Drawing inspiration from Serv's color palette of green and beige, these hues were incorporated into the logo to evoke a sense of freshness, harmony, and reliability. The use of green, symbolizing growth and vitality, reinforces Serv's dedication to providing dynamic and progressive fashion solutions, while beige adds a touch of warmth and sophistication to the overall aesthetic. Through a thoughtful balance of typography, iconography, and color theory, the logo captures the essence of Serv and sets the stage for its continued success in the fashion industry. Collaborating with Serv on this project was an honor, and I am proud to have contributed to their brand identity through thoughtful and innovative design. The logo stands as a powerful symbol of Serv's commitment to modernity, reliability, and sophistication, serving as a visual representation of their values and ethos.